The work of Estonian interior architects Reet Sepp and Priit Põldme was recognised as the best in Europe!

The work of Estonian interior architects Reet Sepp and Priit Põldme was recognised as the BEST IN EUROPE!

The work of interior architects Priit Põldme and Reet Sepp (OÜ Sisearhitektuuribüroo JOONPROJEKT) – the ÜLEMISTE CENTRE – won the Firts Prize at an International Competition!

On 19 April, 2016, at the annual congress of the International Council of Shopping Centers (ICSC*) in Milan, the winners of the European Shopping Centre Awards’ competition were announced, where the Ülemiste Centre was declared the winner in a very tough competition.

Ülemiste Centre was awarded the first prize in the category of the Best Refurbishments/Expansion and the Centre’s CEO Guido Pärnits says that the victory is a major recognition not only for the shopping centre itself, but for the whole of Estonia. “The chance to compete at such a level and to win the top position ahead of Turkey, who is in the forefront in Europe regarding the investment volume into shopping centres, is a very big deal! It shows that Estonian shopping centres are at the highest level in Europe. A lot of work has been done and our efforts have been appreciated,” added Pärnits.

Before the winner was chosen, the international jury visited all the shopping centres that reached the finals. “The jury was very thorough during its tour and became very well informed about the activities of our centre. The decision was made by professionals of their field, who have experiences with many other shopping centres in Europe,” said Pärnits.


Authors of the interior architectural solution of Ülemiste Keskus, Reet Sepp and Priit Põldme, welcomed the international success of the major project that became reality with their participation. “This is a big recognition for the dedicated work we and the whole team put into it,” said Põldme. “We are glad to note that in the retail space development too, a creative and innovative approach is increasingly valued.”

The authors said that it was very extensive and detailed work that lasted for two years and which involves, besides what one can see, a lot of exciting and meaningful solutions that remain “invisible” for the regular visitor. Both figuratively and literally speaking – for example, the interior design contains a lot of solutions that take into consideration the needs of visually impaired people, innovative hidden solutions for spatial noise reduction have been used, etc.

12 European shopping centres were chosen into the final round of the European Shopping Centre Awards’ competition. The competition consisted of three categories: refurbishments and/or expansions of shopping centres, new developments and established centres. The biggest competitor of the Ülemiste Centre was the Maltepe Park Shopping Centre in Istanbul, which has 75,000 m2 of leasable area and 250 tenants.


Facts about ICSC and the competition:

The International Council of Shopping Centers (ICSC) was established in 1957.

The organisation has over 60,000 members from 90 countries. The members include owners, developers, investors of shopping centres.

The competition European Shopping Centre Awards takes place since 1975.

Every year, outstanding new and refurbished shopping centres are awarded.

The competition takes place in three categories: shopping centre extensions; new developments; established shopping centres.

The European Shopping Centre Awards is Europe’s most prestigious and important competition for shopping centres.

More information about the competition:

Coverage in the media:



Previously, the interior architectural solution of the Ülemiste Shopping Centre has been chosen into the finals of the international interior architecture competition SBID** International Design Awards 2015, into the top 15 of retail interiors of the world, where it competed with interiors from Taiwan, England, China, Moscow, Singapore, Canada, Mexico, Japan.

** SBID – Society of British and International Design


A constructive-critical summary can be found in the newspaper SIRP issue of 27 March, 2015: ,

as well as in the brand new book by Karin Paulus that has just been presented, “A CENTURY OF INTERIOR ARCHITECTURE” – pages 173-177 .

Some more reading material can be found in an article published in the Äripäev newspaper’s magazine SISUSTAJA (INTERIOR DESIGN) issue of 4 December, 2014 –

Photos of the award: Oleg Harchenko and Marek Metslaid

Priit Põldme
Phone +372 5010490